Best Way To Use Search Engine Optimization Techniques To Increase Website Visibility

Learn how to use search engine optimization techniques to increase website visibility, I will share all the important things that will help you rank your content on search engines and help your business get more traffic and conversions.

9 Important Search Engine Optimization Techniques That You Should Implement On Your Website

1.Perfect Domain Name

Identify domain names that are closely related to your niche so that it helps to rank your website not only fast but stays there for quite a long time.

Domain name will be the identity for people to visit your website so when targeted keyword is associated with it.

It makes easy for visitors to understand what content can be expected from your website.

I will take example this blog where my targeted niche is SEO so I was able to get this domain learnseotechnique.com

Similarly when you include keyword then search engines will also help you rank better followed with other points.

2.Search Engine Optimization Techniques For Header Tags 

When you have started a post on your WordPress blog then by default it is considered as H1 tag so don't try to add more H1 inside the article because that will confuse the search bot which results in bringing down the rankings for your article.

Have subsections like H2 to H4 and use the LSI keywords so that Search engines Will understand that the article is closely related to the main keyword when you use the LSI keywords and at that to H2 to H4 header tags.

I will show example this article with main keyword "search engine optimization techniques that work" so when I search for this keyword in Google then I would see below suggestions:

I will use them as sub headings in my article as below:

<h2> latest sarch engine optimization techniques 2019<h2>

<h3> advanced search engine optimization techniques 2018<h3>

<h4> what is search engine optimization techniques<h4>

If you carefully observe the above suggestions then you can research and write for every subheading.

3.Article Structure

Basic Template to write the best blog post are:

• Introduction
• Body
• Conclusion

Let us go in details on how to write them.

Introduction Of Article:

So when I say introduction now I mean to say that you have to include the main keyword into the introduction and highlight with the bold so that the search engine understand that the article is related to a specific topic.

Body Of Article:

Also, I wish to state that when you are giving an introduction to your article so first bring the problems that people are facing.

So that they will be further interested to read the full article to get the solution for a problem mentioned in the introduction.

In the body you can sprinkle with LSI keywords by making them bold so providing information to the search engine that it can suggest your article to people who are looking for information relevant to the topic.

Include infographic images, videos or plain images which closely matches to the topic that you are discussing.

Because images talks thousand words and every time the reader can connect your article with images. 

Not all the thousand words that he may remember from your article but images would definitely help him to recollect the information.

And make him remember to come back for more information.

So making it practical if I ask you which is your favorite blog?

Then I am sure your mind shows the pictures and the letters, right? So hope you have understood the importance of images in your content.

Conclusion For Your Article:

End your article with a justification and highlight a point that is really worth trying as a solution.

Also, include the main keyword in the conclusion so at least you have included your keyword in three important places that would help search engine bring your article in front of more people.

4.Reducing Bounce Rate

Bounce rate is a specific percentage of people who visit your website but leave immediately without browsing pages.

Bounce rate is all about attracting the right people to your website and hold them to your content where they will further browse the other pages.

Reducing the bounce rate is very important because when a visitor returns to the search page without spending quality of time then it signals that your article.

Low bounce rate is accepted below 40% where your site visitors are spending quality of time browsing other pages.  

High bounce rate is that which exceeds 60% for a content side which needs to be taken care of.

Reasons For Bounce Rate:

1. Slow landing pages
2. Your site, not mobile optimized
3. Too much of ads that distract the visitors
4. Content that you share on social media is attracting wrong people
5. Irrelevant title and meta descriptions

How To Decrease Bounce Rate

You can reduce the bounce rate by improving the design of your website which makes it easy to navigate for your page visitors and they will try to explore more pages.

If you have an e-commerce website then show your product first and if its a service or information website then have the text which confirms the people that they have landed on the right page.

Which will win their confidence and can spend more time on your content.

When I mean text it means the content describes the title of your article which should be step by step and make sure to use a numbered list or bulleted list.

And they will try to browse other pages.

Have at least 16px font size for the main body text which is not too small or big so this makes it easy for your readers.

So you have done enough hard work to write the content but what if people are not able to read the text so have better text size for improved readability that will result in reduced bounce rate.

How often have read any article on your smartphone with smaller font size?

No right! So the same thing goes with your site visitors so make sure the font size is clear and crisp.

You can download the WordPress themes on this link.

Don't start your article with ads because people think that you are trying to sell and they will not have value in what exactly they were searching for.

Have internal links on your article because these links tend to bring readers to other articles.

They will not only read the first article but they will go beyond and start browsing for other related information from your website.

Add relevant images in between the paragraphs because these images will make them remember your article in the form of image.

You can also have infographics, giphy images, and videos which will have added value to readers.

5.Using SSL Certificate For Your Blog

You can find SSL certificate on any website that you visit so all that you have to do is just observe for a lock icon followed with https which confirms that the website that you have landed is secured.

SSL certificate encrypts the channel between the client and the service which provides safe transaction and avoids misuse of sensitive data.

A session key is used to encrypt the transferred data after the secured connection is completed. Transport Layer Security (TLS) is the latest version of SSL

Site Ground hosting provides free SSL certificates which are called "let's encrypt"(my website is hosted on them)

You can check with your hosting provider to activate an SSL certificate and secure your site for your website visitors.

6.Publish Long And Detailed Content

Short articles would be very difficult to rank in 2019 until you have a great number of backlinks from top websites.

Before I tell you that you need to write a minimum 1500 word article I will make it more practical by explaining how I do my research to build 1500 plus article.

1. I will first do a trend analysis of the topic that I am planning to build the content so Google Trends will make this job easier. And in addition, it will provide me related search query where you can use it as targeted keyword.
2. Get search engine suggestion for my keywords.
3. Analyze questions and answers from Quora
4. Research on YouTube videos related to my topic

After I complete step 1 to step 4 then I will use search engine suggestions, Quora questions as headings in my article and write 300 - 450 words per heading.

So considering I have 5 headlines and I would use 350 words then easily it would add to 1750 words excluding introduction and conclusion.

With this technique, you can quickly finish the article and in addition to that, you can create interesting images so that the reader can recollect your article with the image that is included in your article.

(This article how to use search engine optimization techniques to increase website visibility has more than 1500 words)

7.Use Internal Links In Your Articles

Internal links are of a great way to help you rank better for your articles explained in below points:

1. It further helps your blog reader to explore a number of pages so it reduces the bounce rate and sends a positive signal to search engine.
2. It helps establish website architecture and pass the link juice which further helps in the better ranking of your article.

8.Off Page SEO VS On Page SEO

Search engines evaluate your site into two parts which are:

• On Page - What is your page about
• Off Page SEO - Popularity and authoritativeness

On Page SEO

Is about optimizing your website or blog which is in your control and can help you improve your search engine rankings.

List of important on-page SEO:

• Title Tags
• Headings
• URL structure
• Alt tags for images
• Internal Linking
• Update content periodically
• Improve page load time

Off Page SEO

Is also known as off-site optimization where you will work to improve your website authority outside the website as per below list:

• Backlink building from authority sites
• Guest blogging
• Email marketing
• Sharing content on Social Media and Forums

9. Accelerated Mobile Page

Google updated its algorithm with mobile friendly website would be considered to rank top in mobile search in the year 2016.

It's an opportunity to you now or never because. 

More articles are read on smartphones and that would increase in the near future.

So assure your website is loading fast on the smartphone and this has advantages like:

• Better user experience on your site
• Search engines would suggest best performing site

From the below image you can easily identify which one is mobile friendly website.

Assure you host website on a reputed company because without that you would lose traffic to your competitor.

SEO Techniques (Hacks) Video

Neil Patel explains his best SEO technique to increase your website traffic...

Conclusion:

I have tried to explain all important things in this how to use search engine optimization techniques to increase website visibility article so hope this will help you optimize article and article rank better in search engine and increase traffic.

SEO as a topic very broad so I have tried to capture some important things that have helped me rank my blogs and articles so I would suggest you start working on the topic before implement rest of the steps.

If the topic is not trending or if no one is searching for that topic then your effort will be waste so identify trending topics in your niche and work with SEO so that your targeted audience will reach your website organically and it will make way for more business.